Privacy Policy
Last Updated: January 2026
FractureID ("we," "us," "our," or "Company") operates fractureid.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Please read this Privacy Policy carefully. By accessing and using fractureid.com, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, and any other information you voluntarily provide when contacting us or signing up for newsletters.
- Technical Data: IP address, browser type, operating system, and device identifiers.
- Cookies and Similar Technologies: We use cookies and similar tracking technologies to enhance your experience on our Site.
- Usage Data: Pages visited, time spent on pages, links clicked, referring URL, and other browsing behaviour.
- Location Data: Approximate location based on IP address (we do not collect precise GPS data without consent).
How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve our Site and services.
- To track affiliate commissions and referral activity from casino partners.
- To conduct analytics and understand user behaviour and preferences.
- To send newsletters, promotional content, and updates (with your consent).
- To comply with legal obligations and enforce our Terms and Conditions.
- To detect, investigate, and prevent fraudulent transactions and security incidents.
Cookie Policy
Our Site uses cookies to enhance functionality and track user engagement. Cookies are small files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Used to understand how visitors use our Site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Used to attribute referrals to casino partners and track commission eligibility.
- Marketing Cookies: Used to deliver personalised content and track advertising effectiveness.
Cookie Opt-Out: You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect Site functionality.
Third-Party Links
Our Site contains links to external websites, including casino operators and affiliate partners. We are not responsible for the privacy practices of third-party websites. We encourage you to review the privacy policies of any external sites before providing personal information or gambling on their platforms.
When you click on affiliate links and register with casino operators through our referrals, your data is collected and processed according to their privacy policies, not ours.
Your Rights
Under UK Law and GDPR (if applicable), you have the following rights:
- Right to Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: You can request correction of inaccurate or incomplete information.
- Right to Erasure: You can request deletion of your personal data (subject to legal exceptions).
- Right to Data Portability: You can request your data in a structured, machine-readable format.
- Right to Object: You can object to processing for marketing purposes.
- Right to Withdraw Consent: You can withdraw consent to data processing at any time.
To exercise these rights, contact us at privacy@fractureid.com. We will respond to requests within 30 days (or as required by applicable law).
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required by law.
- Account Information: Retained while your account is active and for 2 years after account closure.
- Analytics Data: Retained for up to 26 months.
- Affiliate Tracking Data: Retained for the duration of the affiliate relationship plus 2 years for audit purposes.
- Cookie Data: Depends on cookie type; most expire between session end and 12 months.
Contact Us
If you have questions, concerns, or wish to exercise your privacy rights, please contact us:
Email: privacy@fractureid.com
Website: fractureid.com
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
This Privacy Policy is effective as of January 2026 and may be updated periodically. We will notify you of any material changes by posting the updated policy on our Site and updating the "Last Updated" date above.